[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store Gangnam Branch announced on the 29th that it will showcase the new collection of the Italian luxury brand Bottega Veneta for the first time in Korea.
The Gangnam branch will hold a Bottega Veneta Icon pop-up store on the 1st floor The Stage until the 10th of next month, introducing representative handbags of Bottega Veneta such as the Cassette Belt Bag and Arco Mini Tote Bag.
The exclusively introduced product this time is a lightweight mini Cassette Camera Bag, featuring the Wisteria (purple wisteria color) shade revealed for the first time. The Cassette Belt Bag, which can be worn like a belt, and the Cassette Candy Bag, which is gaining much attention for its cute ultra-small size, will also be presented in exclusive colors.
The store layout and product display have been differentiated from previous pop-up stores. The overall concept was planned with contour lines as the motif, and the product display is arranged on white curved contour sofas reminiscent of contour lines, providing an experience as if appreciating a piece of art.
The head of Shinsegae Department Store Gangnam said, “Shinsegae Gangnam has established itself as a stage where global luxury brands first introduce new products targeting the Asian market,” and added, “We will continue the status of Korea’s representative department store with innovative offline content.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
