Received Praise for Presenting Fresh and Creative Emotional Marketing
[Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik] Gwangyang City, Jeollanam-do announced on the 27th that it actively conducted emotional marketing at the 37th Seoul International Tourism Expo and won the 'Best Marketing Award.'
From the 23rd to the 26th, at the Seoul International Tourism Expo held at COEX in Seoul, the city was honored to receive the Best Marketing Award, recognized for showcasing innovative and creative marketing techniques.
At the event where tourism from all over South Korea gathered in one place, Gwangyang City directly met domestic and international tourists and branded the value and vision of Gwangyang tourism.
In particular, it actively promoted Gwangyang's pristine tourist resources such as Baedo Island Garden, Baegunsan Natural Recreation Forest, and Yi Sun-sin Bridge, which have been attracting attention as new travel standards after COVID-19.
Throughout the expo, the city focused on promoting Gwangyang tourism information and appeal by screening tourism promotional videos and distributing brochures about tourist destinations.
They also held unique events such as roulette to attract tourists' interest and enthusiasm, and worked hard to promote night view spots and hidden tourist attractions.
Processed foods using Gwangyang specialties such as plum concentrate, Gwangyang Gotgam bread, and Gwangyang Maehwa bread drew significant attention, with many visitors inquiring about purchasing methods.
The city set up a joint promotional booth with Jeollanam-do and seven cities and counties to enhance the charm of the southern region and strengthen regional cooperation, laying the foundation for sustainable tourism.
Kim Seongsu, Director of Tourism, said, "Through this tourism expo, we felt that Gwangyang's image as a tourist city and its recognition have greatly increased," adding, "Since overseas travel is still difficult, we will continue to carry out multifaceted tourism marketing in preparation for the surge in domestic tourism demand such as summer vacations."
Hosted by KOTFA and supported by the Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and Jeollanam-do Tourism Association, this tourism expo was successfully concluded on the 26th with participation from over 400 organizations and companies from about 40 countries.
Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik hss79@asiae.co.kr
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