"Summer, Please" Fans and Swimsuits... Retail Industry Targeting Summer Demand

A customer is selecting products at the Gucci sunglasses store in the Lotte Department Store main branch.

[Asia Economy Reporter Jeon Jinyoung] With the arrival of summer, the distribution industry has introduced new products such as fans and swimsuits and launched discount events.

According to the industry on the 27th, Lotte Department Store is holding a discount event on related items under the theme of 'Season Off' until the 10th of next month to mark the summer vacation season. At the main store Young Plaza, a pop-up store of the pole dance-based swimsuit brand ‘Sonya Revi’, which has recently gained popularity among the MZ generation (Millennials + Generation Z) on social media (SNS), is being held, showcasing products such as polkinis, monokinis, and one-piece swimsuits. ‘Barrel’, one of the leading domestic brands related to water sports, will open a pop-up store at the Dongtan branch from the 4th of next month to August 14th, presenting a full line of lifestyle clothing including rash guards, board shorts, aqua shoes, and swimsuits.

Shinsegae Department Store is holding pop-up events featuring Samsung Electronics, Blueair, Stedlerform, Mollycool, and others on the 9th floor until the 7th of next month, showcasing seasonal home appliances. Samsung Electronics has prepared an event offering up to 1 million KRW discount on the 2022 premium fabric design no-blade Gallery air conditioner. Additionally, promotions include up to 900,000 KRW points for purchasing the Infinite 4-door freestanding refrigerator and 1.2 million points for the Neo QLED television.

Seasonal home appliances are also available. Blueair air purifier 7770i is priced at 1.57 million KRW, Stedlerform fan at 229,000 KRW, and Mollycool air purifier & sterilizer Air Pro at 1.28 million KRW, among various products offered at special prices.

Hyundai Department Store is also conducting a regular summer product sale until the 10th of next month. At The Hyundai, a 'Summer Vacation Product Exhibition' featuring Andar, Mandarina Duck, and others is held at the basement 1st floor event hall until the 3rd of next month, offering up to 50% discount compared to the original selling price on various seasonal products such as swimsuits, sunglasses, and summer clothing.

The Pangyo branch will hold a 'Comprehensive Summer Fashion Exhibition' at the basement 1st floor event hall from the 1st to the 3rd of next month, offering summer clothing clearance items from over 10 brands including Kenzo and Isabel Marant at 40-70% off the original selling price.

Galleria Department Store introduces the Swedish resort wear brand ‘Oas’. A representative product is a gown made of ‘Terry’ material, known for its soft texture and quick drying. It is available in various sizes from adult to infant, with prices ranging from about 200,000 KRW to 350,000 KRW.

Lotte ON will hold an event from the 28th to the 30th of this month, offering summer products at up to 72% discount. The 'Shinil Fan & Circulator Collection' will be available starting from 95,000 KRW, and the 'Winix Dehumidifier BEST Product Collection' from 219,000 KRW. For summer bedding with cool materials, 'Live Mom Ice Cooling Cool Mat, Cool Blanket, Cool Pad' will be sold from 13,000 KRW, and 'Flora Seersucker, Rayon, Bamboo, Cooling Summer Blanket' from 19,000 KRW.

Additionally, popular vacation footwear such as 'Crocs Popular Products 4 Types' will be sold from 56,000 KRW, and 'Teva Summer Sandals & Slippers Popular Products' from 24,000 KRW. Summer bags including 'J. Estina Rattan & Eco Bags' will be offered with up to 30% discount. Beauty products include 'Etude Soonjung Director Sun Cream' and 'Soonjung Physical Sunscreen' for UV protection, priced around 15,000 KRW.