[Asia Economy Reporter Kim Heeyoon] Singer Lim Young-woong has ranked first in the trot singer brand reputation.
According to the Korea Corporate Reputation Research Institute on the 26th, analyzing big data of trot singer brand reputation from May 26 to June 26 revealed that Lim Young-woong took first place. Compared to 70,609,494 brand big data in May, this is a 17.94% increase.
The brand reputation index is a metric measured through brand big data analysis that reflects how consumers' online habits greatly influence brand consumption. Through trot singer brand reputation analysis, positive and negative evaluations of trot singer brands, media interest, consumer attention, and communication volume can be measured. The brand reputation ranking recommendation index is included as a weight in the brand reputation algorithm.
The Lim Young-woong brand, which recorded first place in trot singer brand reputation, was analyzed with a participation index of 2,957,590, media index of 2,795,430, communication index of 2,157,020, and community index of 2,312,702, resulting in a brand reputation index of 10,209,593. This is a 14.77% decrease compared to the brand reputation index of 11,979,213 in May.
'Trot Singer Brand Reputation' June Ranking. Graph = Provided by Korea Corporate Reputation Research Institute
The second place Lee Chan-won brand was analyzed with a participation index of 1,864,175, media index of 1,470,159, communication index of 1,237,451, and community index of 1,321,725, resulting in a brand reputation index of 5,893,510. The third place Kim Ho-joong brand was analyzed with a participation index of 1,902,950, media index of 1,131,190, communication index of 1,188,192, and community index of 1,205,710, resulting in a brand reputation index of 5,422,480. Kim Ho-joong was newly included in the trot singer brand reputation.
Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, explained, "In link analysis of the Lim Young-woong brand, 'perform,' 'donate,' and 'participate' scored highly, and in keyword analysis, 'birthday,' 'concert,' and 'I'm Hero' scored highly," adding, "In positive-negative ratio analysis, the positive ratio recorded 92.07%."
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