Gen Z Preparing for Summer Vacation... Swimsuit Sales Increase 4.3 Times

[Asia Economy Reporter Eunmo Koo] With the end of social distancing measures leading to increased demand for outdoor activities and the summer vacation season approaching, interest in rash guards is rising.

StyleShare announced on the 18th that swimsuit transaction amounts from the 1st to the 14th of this month increased by 430% compared to the same period last month. In particular, Generation Z is analyzed to prefer long-sleeve rash guards suitable for extreme water sports rather than bikinis or one-piece swimsuits. In fact, half of the top 10 popular products in the swimsuit category are rash guards, and the most popular brand is Discovery Expedition, which mainly sells highly active rash guards. Purchases of items that prevent discomfort during summer outdoor activities are also active. In the first half of June, transactions for rain boots to prepare for the rainy season increased by 315% compared to the previous period.

Purchasing trends of Generation Z planning homecations are also observed. The homewear category, mainly consisting of home party pajamas, saw a 70% increase in transaction amounts compared to the previous month. Indoor fitness game consoles enjoyed with family and friends are also popular. From the 1st to the 15th, Nintendo products accounted for 68% of total electronics sales on StyleShare.

Reflecting these Generation Z purchasing trends, StyleShare has launched a ‘Summer Vacation Fashion & Beauty’ event from the 17th, offering benefits of up to 82%. The concept proposes products suitable for each vacation spot such as mountains, the sea, and home.

In the fashion event, special coupon discounts from five popular brands will be available. Jeep offers a 30% discount coupon to all customers until the 3rd of next month, and Polo Ralph Lauren provides a 25% discount coupon until the 26th. Products from Laperge Store, Codegraphy, and Lee can also be purchased at a 20% discount during the event period.