Lotte Confectionery Launches Sugar-Free Dessert 'Zero'

Lotte Confectionery 'Zero' 5 Types

[Asia Economy Reporter Eunmo Koo] Lotte Confectionery recently launched the sugar-free dessert brand ‘ZERO,’ marking its entry into the ‘zero food’ market, which had been dominated by carbonated beverages.

Earlier, in September last year, Lotte Confectionery announced the start of the ‘Zero Project’ and introduced two prototype products. After gauging consumer reactions and analyzing various consumer survey results, Lotte Confectionery determined that the market potential was sufficient and officially launched the ZERO brand by releasing five different products.

The newly introduced ZERO products consist of five items: snack-type ZERO Chocolate Chip Cookies, ZERO Fruit Jelly, ZERO Cacao Cake, and frozen treats ZERO Ice Cola and ZERO Ice Chocobar. Instead of sugar, the ZERO products use erythritol and maltitol. In particular, ZERO Fruit Jelly and ZERO Ice Cola reduce calories by approximately 25% and 30%, respectively, compared to regular products, which is expected to appeal to consumers interested in dieting. Lotte Confectionery plans to further expand the ZERO brand by developing various products such as chocolate and candy in the future.