Coupang Hosts 'Pet Fair Summer Special'
Interpark's Monthly Theme Promotion 'June Life Week'
E-commerce companies are preparing a series of special events offering various benefits ahead of the peak summer season. This is expected to provide consumers with an opportunity to enjoy more reasonable summer shopping online.
Coupang is holding the 'Pet Fair Summer Special' featuring popular pet-exclusive products until the 14th. To help pets stay cool during the summer, a variety of essential summer pet items are offered, ranging from pet clothing to toys and snacks. Wow members receive additional discount coupons based on purchase amounts: 3,000 KRW off for purchases over 30,000 KRW, 9,000 KRW off for purchases over 60,000 KRW, and 20,000 KRW off for purchases over 100,000 KRW, on top of the immediate discounted prices in the event.
During this Pet Fair period, popular pet product brands such as Harim Pet Food, Nutrena, and Dingdong Pet are participating in large numbers. In the specially prepared 'Brand Hall,' customers can easily search for and purchase a variety of products from each brand, including new releases and popular items. Coupang also planned a themed section based on camping for customers who enjoy outdoor activities with their pets.
Coupang has organized detailed categories by pet type?DOG, CAT, and unisex?to help customers find desired products quickly and easily. Additionally, by using the 'Highly Praised Pet Products' section, customers can view popular products with high customer ratings at a glance.
Interpark is running its monthly themed promotion, 'June Life Week,' until the 17th. This is Interpark’s largest integrated monthly promotion. It features seasonally popular products from the travel, shopping, and ticket categories gathered together and sold at special prices.
Depending on the product characteristics, various sections such as discount coupons, time deals, and live commerce are operated to enhance purchasing convenience. In particular, this 'June Life Week' has strengthened benefits in the travel category by introducing a new 'Travel Support Fund' section that offers travel product-exclusive discount coupons. Through this, customers can receive a 30,000 KRW discount coupon for domestic travel products and coupons for overseas travel products with discounts up to 100,000 KRW on a first-come, first-served basis.
In the shopping support fund section, two types of discount coupons?2,500 KRW and 15,000 KRW?are provided, allowing customers to purchase Life Week exclusive products at lower prices. The 'Life Time Deal' section is also held daily at 10 a.m. In addition, during the promotion period, Interpark offers the 'Life Special Price' section selling popular products by category at special prices and the live commerce section 'Interpark TV.'
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