[Asia Economy Reporter Jeon Jinyoung] HS Ad announced on the 9th that the Korea Tourism Organization’s ‘2022 Feel the Rhythm of Korea’ campaign video surpassed 63 million views on YouTube in about three weeks since its launch. This year’s ‘Feel the Rhythm of Korea’ campaign was set against the backgrounds of Incheon, Pyeongchang, and Yeosu.
In the Incheon segment, the video dynamically shows people enjoying various rides such as the Disco Pang Pang and bumper cars at Wolmido Theme Park, while introducing iconic locations in Incheon like the Ganghwa mudflats and Songdo Central Park with stylish visuals enhanced by upbeat music, conveying the concept of a ‘fun city’ to the MZ generation (Millennials + Generation Z).
The Pyeongchang segment elevates an emotional atmosphere by showcasing the beautiful landscapes of Gangwon-do’s Pyeongchang, including the ridges of Daegwallyeong, the sound of water from Odaecheon Stream, and the unique Gyechon Classic Village, accompanied by piano melodies. Notably, in a scene set in a school playground where a grandfather pianist plays surrounded by students, elementary school children present at the actual location were moved to tears by the lyrical piano performance.
The Yeosu segment dynamically depicts fishing boats setting sail and their crew with grand background music reminiscent of the movie ‘Pirates of the Caribbean’ and overwhelming scale, while also capturing the beautiful scenery of major attractions such as Hwataedaegyo Bridge, Yi Sun-sin Square, and Odongdo Island.
An HS Ad official who planned and produced the video said, “With the global easing of COVID-19 social distancing regulations, expectations for the revitalization of international tourism are increasing,” adding, “We hope this campaign video will effectively showcase Korea’s hidden charms worldwide and help attract foreign tourists.”
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