CJ Freshway 'Ainuri' Opens Kids-Only Kitchen Studio 'Kiki Zone'

On the 31st of last month, children from SH Corporation Euddeum Daycare Center located in Gaepo-dong, Gangnam-gu, were listening to an explanation about vegetable cooking at the 'Ainuri Kiki Zone' in the CJ Freshway Sangam headquarters.

[Asia Economy Reporter Eunmo Koo] CJ Freshway's kids-specialized food brand ‘Ainuri’ announced on the 2nd that it opened the doors of the exclusive kitchen studio for infants and children, ‘Kiki Zone,’ at its headquarters in Sangam-dong, Seoul, on the 31st of last month, and will offer various educational programs.

Kiki Zone is an educational facility established to operate various programs planned by Ainuri and to convey the value of ‘sustainable eating habits’ that protect health and the environment to children. Cooking classes and nutrition education using various ingredients such as vegetables, fruits, and seaweed will be conducted here. Kiki Zone is equipped with tables and chairs tailored to children's eye level, washing facilities for handwashing and ingredient preparation. Warm and soft-colored lighting was applied to protect eyesight, and various cooking tools for children were also provided.

The programs operated at Kiki Zone target children and parents affiliated with educational institutions such as daycare centers and kindergartens, which are customers of CJ Freshway's food ingredient distribution. Through Kiki Zone, CJ Freshway plans to meet the end consumers of food ingredients?children and parents?to observe their vivid reactions and deeply understand customer needs to enhance the brand's competitiveness.

All content presented at Kiki Zone is directly planned and operated by CJ Freshway's dedicated kids team, which includes nutritionists qualified as vegetable sommeliers and chefs specializing in infant food. The experience includes using visual, olfactory, and tactile senses to explore ingredients and the process of eating the food made at home. On-site classes are conducted in compliance with the latest COVID-19 prevention guidelines.