[Book Sip] The Real Trend Asked by Millennials: 'Welcome to the Appety Generation 2022'

Some sentences encapsulate the entire content of the book itself, while others instantly resonate with the reader's heart, creating a connection with the book. We present selected meaningful sentences from the book. - Editor's note

The book was written based on responses from 3,865 participants gathered through a survey conducted by the economic media 'Upity,' which has 220,000 MZ generation subscribers. The extensive survey results conducted at the end of 2021 were analyzed, and various statistics released in early 2022 were compiled right before the book went to print, capturing the 'real' voices of millennials and presenting the 'real' trends through 10 keywords.

The term 'Upity Generation' refers to self-directed economic agents within the MZ generation who define 'economic freedom' for themselves, actively gather information and study in their own ways?such as subscribing to Upity's ?and engage proactively in economic activities. 2p

Though overshadowed by public prejudice and generalizations, we set out to properly reveal the existence of the millennial generation, who are diligent and sincere, and who are conducting their economic lives in unprecedented 'their own ways.' 12p

This extensive survey, conducted from November 24 to November 30, 2021, targeting Upity Money Letter subscribers, was carried out to capture the 'real trends' being shaped by the Upity Generation. 14p

The Upity Generation continues to closely monitor living costs in 2022. Living costs, which ranked first in importance overall in 2021, maintained an overwhelming first place in importance in 2022 as well. Among all respondents, 96.3% answered that it would be an important keyword for their economic life in 2022. 35p

Responses indicating 'I have increased my stock investment amount compared to before' accounted for 17.7% (486 people), and those saying 'I have become more interested in stock investment information than before' accounted for 16.4% (450 people), confirming that more members of the Upity Generation have become actively interested in stock investment. 46p

Welcome to the Upity Generation 2022 | Written by Jinyoung Park & Jeongin Kim | Upity | 300 pages | 18,000 KRW