Oven-fried chicken brand Puradak Chicken has released a TV commercial for its new menu item, ‘Basil Pesto,’ featuring brand muse Jung Hae-in.
The commercial begins with model Jung Hae-in immersed in a delicious daydream, followed by visuals of the special basil pesto sauce, roasted marinated tomatoes, and Parmesan cheese toppings that make up the Basil Pesto, transitioning from top to bottom. This creates the impression that the sauce and toppings are being added one by one onto the oven-fried chicken, providing visual enjoyment as well as sparking curiosity about the taste.
In particular, the new Basil Pesto menu combines Jung Hae-in’s fresh and lively acting with upbeat music to vividly express the meaning behind the product name?that the special meeting of basil and various ingredients with oven-fried chicken is like a festival unfolding in your mouth.
The new Puradak menu item ‘Basil Pesto’ introduced in this commercial features chicken cooked using Puradak’s unique oven-fried method, topped with a special basil pesto sauce made from basil leaves and roasted cashew nuts, delivering a fragrant and clean taste that never gets tiring. Additionally, it is topped with roasted marinated tomatoes and soft Parmesan cheese to maximize flavor. The menu is available in both bone-in and boneless options and can currently be found at franchise locations nationwide.
A Puradak Chicken representative said, “This commercial expresses trendy ingredients that make up the new menu with witty and high-quality visuals based on the concept of Jung Hae-in’s delicious imagination. To celebrate the launch of the new Basil Pesto, we are also holding an event on Puradak’s official Instagram account, so we ask for lots of interest and participation.”
Puradak Chicken’s new commercial can be seen on various TV channels including terrestrial, cable, and general programming channels, as well as online platforms such as SNS and YouTube. It is also available on Puradak Chicken’s official website and YouTube channel.
Meanwhile, Eiders Korea Co., Ltd.’s ‘Puradak Chicken’ is holding an ‘N-Acrostic Poem Event’ until the 6th to commemorate the launch of the new menu.
To participate, viewers can watch the event video on Puradak’s official Instagram account and write an N-acrostic poem in the comments using the last syllable ‘ta.’ A total of 100 winners will be selected by lottery and will receive mobile gift certificates to enjoy the new ‘Basil Pesto’ and ‘Jipai’ as prizes. Detailed event information is available on Puradak’s official Instagram account.
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