"Safety First in Autonomous Driving" Hyundai Mobis Racing Animation Unveiled

[Asia Economy Reporter Choi Dae-yeol] Hyundai Mobis created a racing animation and released it on its official YouTube channel ‘Mobis Live’ on the 27th. Titled ‘Dead Or Arrive,’ this video conveys the company’s philosophy on safe autonomous driving, a core technological value pursued by the company. It was presented in the form of animation to communicate more familiarly with the younger generation.

The video tells the story of Team Mobis, which wins a car racing competition with advanced technology that prioritizes safety under the theme ‘No victory is more precious than life.’ The racing car named Mobi appears. It is an autonomous vehicle based on the e-Corner Module, which integrates steering, braking, suspension, and drive systems into each wheel, and a hydrogen fuel cell system.

It features high-performance autonomous driving sensors, an integrated controller, an IVI system that connects artificial intelligence and the racer, and external airbags, enabling safe operation in any situation. All of these are advanced technologies owned by the company. The video also features the avatar King Mun-cheol of lawyer Han Mun-cheol, known for the traffic culture YouTube channel ‘Hanmuncheol TV,’ who draws attention by broadcasting the racing scene while following traffic laws.

Kim Eun-jung, head of Hyundai Mobis Brand Communication Team, said, "We plan to continue conducting various digital campaigns that introduce not only advanced technologies but also a safe future mobility lifestyle."