K Shopping Live Commerce Sale of 'Pyeongchang Alpensia Resort' Accommodation Vouchers

K Shopping will sell accommodation vouchers for the 'Pyeongchang Alpensia Resort' at a special price on live commerce at 11:05 AM on the 31st, targeting the peak summer vacation season.

[Asia Economy Reporter Jeon Jinyoung] K Shopping, a digital home shopping service operated by KT Alpha, is offering special-priced accommodation vouchers for the Pyeongchang Alpensia Resort through live commerce ahead of the peak summer vacation season.

According to K Shopping on the 27th, this live commerce event is a specialized product created through the first collaboration following the signing of a memorandum of understanding (MOU) in April with KH Group for joint development and distribution of tangible and intangible products. It is exclusively available with special benefits only on K Shopping live commerce for travelers visiting Pyeongchang, Gangwon-do, a popular summer travel destination.

Located at an altitude of 750 meters in Daegwallyeong, Gangwon-do, the Pyeongchang Alpensia Resort boasts a pristine natural environment. It is a 5-star hotel specialized for kids, families, and business travelers, featuring a complex water play area called ‘Ocean 700’ for the whole family to enjoy, a ‘Convention Center’ for large-scale events, and the restaurant ‘Montblanc’ offering various oriental cuisines including Korean and Chinese dishes, along with numerous other facilities and conveniences.

The ‘Holiday Inn Hotel for 2 (89,000 KRW)’ package includes a Superior Room accommodation voucher, while the ‘Holiday Inn Hotel for 2 + Breakfast Package (119,000 KRW)’ includes a Superior Room stay and breakfast buffet for two at Montblanc. These are available at approximately 70% off the regular price and can be used until August 23, the peak season.

During the live broadcast, special benefits include a 40% discount on the water park ‘Ocean 700’ and a 50% discount when adding an extra bed. Additionally, customers dining at Montblanc for lunch or dinner will receive a 10% discount, and surprise giveaways and reward point raffles will be offered to customers who verify their purchase during the broadcast.

The ‘Pyeongchang Alpensia Resort’ live commerce event, featuring exclusive benefits from K Shopping, will air on the 31st at 11:05 AM, and the offer will also be available through K Shopping’s Time Deal special promotion for three days from the 30th to the 1st of next month.

Choi Yoosung, Head of K Shopping’s Mobile Live Business Division, stated, “Starting with this Alpensia Resort accommodation voucher product, we will continue to collaborate with KH Group to plan, develop, and promote the sale of tangible and intangible products specialized for live commerce.”