Market Kurly's Private Brand Non-Food Products 'Popular'... Surpass 2 Million Units Sold

Kurlis wet wipes sold at Market Kurly.

[Asia Economy Reporter Lim Chun-han] Market Kurly announced on the 27th that its non-food products among its own brand items are gaining great popularity among consumers.

According to Market Kurly, the cumulative sales of non-food items under 'KF365' surpassed 1 million units within a year. The non-food sales of the brand 'Kurlis,' which focuses on differentiated quality, also exceeded 1 million units in about a year and a half.

Market Kurly started the KF365 project in April 2020 with the motto of providing essential daily items with the best quality and best prices. Initially, it sold essential fresh foods such as bean sprouts and zucchini, and since June last year, it has gradually expanded the non-food category to include kitchen towels, beauty tissues, and more. Kurlis also increased its non-food items such as wet wipes and scrubbers after first introducing toothbrushes in November 2020.

A Market Kurly official said, “We plan to expand the non-food category of KF365 focusing on daily necessities such as eco-friendly and baby laundry detergents, kitchen detergents, cleaning supplies, and towels,” adding, “Our goal is to triple the monthly sales in this area within the year based on high customer satisfaction.”