CU, The Healthier Meal Series... High-Protein, Low-Calorie, Low-Carb Lunchboxes [The World of Convenience Foods]

Protein lunchbox sold at CU.

[Asia Economy Reporter Lim Chunhan] CU is strengthening its lineup of convenient meals that combine both taste and health to meet customers' expectations for a single meal at convenience stores. In particular, the "Healthier Meal Series" includes protein lunch boxes with increased protein content, calorie lunch boxes with significantly reduced calories, and balanced lunch boxes with low carbohydrates and high fat to ensure nutritional balance.

According to CU, sales of the Healthier Meal Series have increased by 35% compared to the initial launch this month. Among them, the protein lunch box is the most popular, with cumulative views exceeding 100,000 on the Hot Issue Product Finder service in the membership application PocketCU, which allows users to find popular products in real time.

CU has expanded the protein lunch box lineup from the original chicken breast to include duck and pork. The cooking methods, such as grilling or stir-frying, significantly reduce calories compared to regular lunch boxes while preserving the original taste and aroma of the ingredients. Additionally, responding to customer feedback that the rice portion was insufficient, CU increased the rice amount by 55g and added chickpeas to the konjac brown rice to emphasize a mild and healthy flavor.