[2022 Apartment Brand Awards] Full of Green Fragrance... A Home Good for Raising Children

Comprehensive Award - Booyoung Group

[Asia Economy Reporter Ryu Taemin] Booyoung Group, well known for its representative housing brand ‘Sarangro,’ is attracting attention by supplying a landmark complex in Hyangnam, Hwaseong-si, Gyeonggi Province. It is a mammoth-scale complex with nearly 7,000 households, and it is highly regarded for its excellent design and location conditions that enhance residents’ housing satisfaction, resulting in a continuous line of waiting demand from prospective tenants.

‘Hwaseong Hyangnam Sarangro Booyoung,’ located in Hyangnam, Hwaseong-si, Gyeonggi Province, is a rental apartment complex consisting of a total of 7 complexes with 6,805 households. This complex applies Booyoung Group’s housing brand ‘Sarangro,’ which embodies the construction philosophy of ‘a house built with love’ and ‘a house full of love.’

In line with its construction philosophy, a safe daycare center where parents can trust and leave their young children has been established within the complex. This is the ‘Booyoung Sarangro Daycare Center’ operated by Booyoung Group, which is recognized as a daycare center run by a verified director selected by the group’s childcare support team at a national public level, and operated with a systematic childcare program and consulting by childcare experts.

In particular, the ‘Booyoung Sarangro Daycare Center’ is characterized by having no rent to enhance infant welfare and reduce the financial burden on parents. Additionally, for children’s safety, kindergarten shuttle bus stops and academy bus stops have been created within the complex.

'Hwaseong Hyangnam Sarangro Booyoung' Exterior View

Moreover, specialized landscaping design has been applied throughout the complex, allowing residents to enjoy ample walking and relaxation all year round. It is also characterized by wide distances between buildings and a high green space ratio. Furthermore, the Hyangnam 2 Residential Development District, where the complex is located, is an eco-friendly new town with over 25% green space secured within the residential district, highlighting a pleasant living environment.

Booyoung Group has focused on the project with a mission to change perceptions of rental housing by providing solid and convenient living spaces even for homeless low-income families. In fact, out of the approximately 300,000 households supplied by Booyoung to date, about 230,000 are rental housing. Recently, as housing prices have risen sharply, the group has attracted attention for various efforts to stabilize the public’s housing, such as freezing rents for three years in rental complexes nationwide.