Homeplus and Walmart Exclusive Brands Let You Enjoy 'Real American Camping'

[Asia Economy Reporter Jeon Jinyoung] Homeplus, which signed an exclusive brand product supply contract with the U.S. leading retail company Walmart, will officially start full-scale import sales on the 26th.

As the first phase of the "U.S. Walmart Exclusive Brand Launch Project," Homeplus will showcase 37 products from Walmart's camping and outdoor exclusive brand "Ozark Trail" and BBQ supplies "Expert Grill" at 70 major stores nationwide, including Yeongdeungpo, Geumcheon, and Bucheon Sangdong branches.

With the full-fledged camping season approaching, Homeplus has carefully selected "Ozark Trail" camping gear and "Expert Grill" BBQ products, which are simple yet boast high quality and have gained great popularity in the U.S., under the concept of "Real American Camping for the Whole Family," allowing everyone from beginner family campers to experts to enjoy camping easily and comfortably.

To commemorate the launch of Walmart's camping and BBQ products, Homeplus is offering all 37 newly introduced items at special promotional prices. Prices have been set so that domestic customers can purchase products at levels comparable to Walmart's local U.S. retail prices.

The "Ozark Trail" products launched on this day include tents, camping chairs, wagons, tumblers, and cooking utensils.

Representative items include the "Eagle Easy Dome Tent (4-person)" weighing only 2.9kg, which is easy to carry and simple to set up, priced at 31,920 KRW; the spacious "Extra Large Indian Tent (7-person)" with a high ceiling of 2.3m, priced at 79,200 KRW; the "Canopy (3.6m*3.6m)" with a 2.7m high ceiling that can be spread wide and cool wherever shade is needed, priced at 103,200 KRW; and the "Expandable Wagon" equipped with large 17.8cm wheels and a maximum load capacity of 100kg, priced at 79,200 KRW.

Comfortable camping chairs are also available, including the one-touch folding "Folding Camping Chair" with a maximum load capacity of 180kg, priced at 15,920 KRW each, and the easy and simple "Basic Camping Chair" with a maximum load capacity of 113kg, priced at 8,720 KRW each.

A variety of cooking utensils are offered, such as a "Pot Set" for 7,920 KRW; two types of cast iron pans boasting high heat retention, priced at 15,920 KRW (26cm) and 19,920 KRW (30cm) respectively; and six types of stainless steel tumblers with strong insulation effects, priced between 8,720 KRW and 10,320 KRW depending on capacity.

BBQ-related items from "Expert Grill" have also been introduced, including grills and accessory sets. Key products include the "BBQ Premium Kettle Grill (Round)" with a large-capacity ash catcher priced at 159,200 KRW; the "BBQ Stand Grill (44cm)" with wheels for easy mobility and a temperature control damper priced at 31,920 KRW; the "BBQ Mini Grill" for up to 4 people, convenient to enjoy anytime and anywhere, priced at 23,920 KRW; and the "BBQ Accessory Set," consisting of four essential items for BBQ enthusiasts, priced at 19,920 KRW.

Jo Doyeon, Head of Homeplus Brand Division, said, "Ahead of the peak camping season, we are able to introduce Ozark Trail and Expert Grill, traditional American camping brands known for reasonable prices and good quality, to domestic customers so that everyone from beginner family campers to experts can use them easily and comfortably. Above all, based on excellent price competitiveness, we plan to promote the products in various ways so that customers can directly experience 'Real American Camping.'"