[Book of the Week] 'Welcome to Appity Generation 2022' and 5 More Books

◆Welcome to the Upity Generation 2022 = This book is based on the responses of 3,865 participants from a survey conducted among readers by the economic media ‘Upity,’ which has 220,000 MZ generation subscribers. It analyzes the vast amount of survey data collected at the end of 2021 and compiles various statistics released in early 2022 right before the book went to print, capturing the ‘real’ voices of millennials and presenting the ‘real’ trends through 10 key keywords. (Written by Park Jin-young and one other · Upity)

◆Awkward Art Stories 7 = This book looks back on how the greatest golden age in Western art history was born through the works of 16th-century Renaissance masters. The author, a Renaissance expert, witnesses the intense conflicts and challenges leading to the birth of a new classic in Rome and confirms how those challenges continue to influence us today. (Written by Yang Jeong-mu · Social Review)

◆We Like SF = Critic Shim Wan-seon, who actively discusses the world of science fiction through writing, criticism, commentary, and lectures, met six authors: Kim Bo-young, Kim Cho-yeop, Duna, Bae Myung-hoon, Jung So-yeon, and Jung Se-rang. The book delicately introduces the individual values, mindsets, and lifestyles of these six authors who tell stories of new worlds. It sincerely shares words for readers unfamiliar with the SF genre, the act of writing, how to never give up on what you love, and the hidden stories behind the details of their works. (Written by Shim Wan-seon · Minumsa)

◆What Is Money? = The author seriously reflects on what money is and says that the very act of considering how to approach money is financial planning. As a veteran banker who has worked for 20 years at the Bank of Korea, the central bank of South Korea, and has encountered various kinds of money and countless lives, he introduces the most balanced way to help a generation that has lost direction in life before the tilted scales of ‘life’ and ‘money.’ (Written by Jo Byung-ik · 21st Century Books)

◆I Just Want to Live in My Own House = This is the story of a third-year working adult who, after moving from one monthly rent to another and one jeonse (key money deposit) to another, bought two apartments?one with a loan and the other with jeonse?without parental support. Although the total amount for the two apartments is not large, the author cheerfully shares vivid personal experiences and self-taught real estate know-how. (Written by Jin-ri · Mirae’s Window)

◆No Friction = The authors conducted in-depth interviews with market-leading entrepreneurs, scholars, and managers about the future of business. The result was summarized as a ‘friction minimization strategy,’ a combination of core keywords such as ‘speed,’ ‘securitization,’ and ‘personalization’ that companies should focus on. They advise that in the future, only companies that eliminate friction at customer touchpoints and give back their customers’ time will survive. (Written by Christian Lermillieu and one other · Writing House)