"L7 Crew Returns in the Endemic" L7 Hotel Signs Agreement with Guckkasten and L7 Crew

Building Unique Brand Value of L7 Hotel Through Artist Collaboration
Offering Unique Experience Opportunities... Various Collaborations Planned

L7 Hotel, Guckkasten, and L7 Crew Agreement.

[Asia Economy Reporter Yuri Kim] Lifestyle hotel brand L7 announced on the 26th that it will sign an agreement with the popular rock band 'Guckkasten' and the L7 Crew.

The L7 Crew is a project started in 2017 to create a unique brand value for L7 hotels through collaboration with artists in various fields such as hip-hop, fashion, and broadcasting. L7 Hotel plans to offer customers new and unique experiences such as performances and fan sign events together with the L7 Crew.

The first activity of Guckkasten as part of the L7 Crew this year will be held on the 29th at the 21st floor 'Talk & Play' of L7 Hongdae. A fan signing event will be held to commemorate the release of Ha Hyun-woo's second solo album, 'Anti ego.' This fan signing event is only open to winners of the pre-application event held in April.

For the next year, Guckkasten will continue meaningful activities with L7 Hotel to share positive influence.

Meanwhile, collaboration with the L7 Crew resumed after about two years since the collaboration with Feel GHood Music, led by Tiger JK and Yoon Mirae, in 2019. L7 Hotel has previously held activities such as rooftop pool donation concerts for multicultural families with Feel GHood Music and donating proceeds from music containing hopeful messages to overcome COVID-19.