[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 25th that the transaction amount with partner companies has increased 84 times compared to its early days in 2016.
According to Market Kurly, all of the top three partner companies with the highest average annual transaction growth rates are small and medium-sized enterprises (SMEs). Among all partner companies listed on Market Kurly, SMEs account for 96.2%.
The company with the highest transaction growth rate is AgTech company A, which supplies agricultural products and flowers to Market Kurly. A's transaction amount has grown 2.5 times every year for four years since joining. The second place company is livestock company B, which recorded a 2.2 times annual growth over five years. B supplies Market Kurly's private brand (PB) livestock product ‘Ilsang Miso’. B has grown significantly by revealing the true value of domestic Korean beef, which had not been highly recognized in the existing market. The third place company, C, supplies Market Kurly’s representative product 'Joseon Hyangmi'. It showed an average growth rate of 2 times annually over seven years.
Among Market Kurly’s partner companies, there are also many local restaurants run by small business owners or small-scale companies. Salad specialty manufacturer D, which supplies exclusive products to Market Kurly, increased its sales 100 times within five years after joining in 2017. E, a side dish store in Daegu, became a nationally recognized restaurant receiving love calls from famous department stores after joining Market Kurly. It achieved annual sales of 10 billion KRW and appeared on the TV program ‘Seomin Gapbu’ last year. Its sales on Market Kurly also increased eightfold within three years of joining.
Kim Seul-ah, CEO of Market Kurly, said, “Since our founding, we have continuously discovered suppliers producing high-quality products, and through a direct purchase structure that reduces the burden on producers, we are creating a virtuous cycle of sustainable distribution.”
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