Lotte Mart, Chorokmaeul, and Other Retailers Achieve 2.3 Billion KRW in B2B Linked Sales
Live Commerce Sales of 100 Million KRW, 800 Million KRW Support for Sales to Distribution-Vulnerable Farms
Developed sales channels for agricultural products through various online and offline routes by linking with distribution companies with nationwide sales networks and B2B business connections.
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] Gyeongbuk Province is promoting projects to expand sales channels for agricultural specialties through various new distribution channels, injecting great vitality into farms.
Since the beginning of this year, by linking with distribution companies with nationwide sales networks such as Lotte Mart and Chorokmaeul through B2B business connections, sales of agricultural and livestock products such as apples, melons, strawberries, and pork have been supported, achieving a total linked sales of 2.3 billion KRW.
B2B (Business to Business) refers to commerce conducted between companies.
Through live commerce sales, which have established themselves as a new online sales platform, 100 million KRW in sales were achieved, greatly revitalizing local farms.
Additionally, 31 village-level agricultural food distribution vulnerable farms (small-scale farms, elderly farmers, female farmers, etc.) were organized and supported with online sales network construction, customer management, and more, resulting in sales of 600 million KRW.
Through a special sales section on the Gyeongbuk agricultural specialties online shopping mall ‘Saiseo,’ over 150 million KRW in sales were made, alleviating farmers' concerns about sales channels.
Along with these projects, the province is supporting live commerce studios and providing broadcasting education, sales management, and customer satisfaction training to help farms build self-sustainability, while expanding collaboration with large distribution companies and related organizations to secure stable demand channels for agricultural products.
Kim Jong-su, Director of the Agricultural and Livestock Distribution Bureau of Gyeongbuk Province, stated, “We aimed to assist farms struggling with agricultural product sales through various online and offline sales channel development,” and added, “We will do our best to provide diverse opportunities so that farms can build self-sustainability and sell the agricultural products they have worked hard to produce without difficulties.”
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