[Asia Economy Reporter Jeon Jinyoung] The exclusive brand products of the U.S. leading retail company 'Walmart' will be officially imported and sold at Homeplus stores nationwide.
According to Homeplus on the 25th, they signed a Memorandum of Understanding (MOU) for the supply of exclusive brand products with Walmart in the U.S., and starting from the 26th, they will officially begin importing and selling various exclusive brand products operated by Walmart in Korea.
This achievement was made within one year of Je-Yoon Lee's inauguration as president of Homeplus. Since last year, Homeplus has been in discussions with Walmart in the U.S. to supply major Walmart exclusive brand products covering all categories from home living goods to camping supplies and food, resulting in this agreement.
Homeplus plans to sequentially bring in Walmart exclusive brand products by category and sell them at Homeplus stores nationwide by next year.
Through this, they will introduce Walmart's representative exclusive brands such as 'Great Value,' 'Mainstays,' and 'Holiday Time,' covering various fields from food to home living, to stores nationwide for consumers.
First, as the first phase of the 'U.S. Walmart Exclusive Brand Launch Project,' starting from the 26th, Homeplus will showcase 37 types of outing and camping products including the camping and outdoor exclusive brand 'Ozark Trail' and BBQ supplies exclusive brand 'Expert Grill' at 70 major stores nationwide such as Yeongdeungpo, Geumcheon, and Bucheon Sangdong branches.
Representative products include the 'Ozark Trail Indian Tent (7-person)' priced at 79,200 KRW, the 'Ozark Trail Expandable Wagon' at 79,200 KRW, and the 'Ozark Trail Folding Camping Chair (Blue, Red)' each at 15,920 KRW.
Additionally, they will offer the Ozark Trail Canopy at 103,200 KRW, Ozark Trail Basic Camping Chair (Navy, Red) at 8,720 KRW, Ozark Trail Eagle Tumbler Black (651ml) at 8,720 KRW, Expert Grill BBQ Mini Grill at 23,920 KRW, and Expert Grill BBQ Accessory Set at 19,920 KRW.
Homeplus plans to participate in major camping goods exhibitions such as 'The Camping Show' held at SETEC in Daechi-dong, Seoul from the 26th to the 29th, and the 'International Outdoor Camping and Leisure Sports Festival' held at KINTEX in Goyang, Gyeonggi Province from the 3rd to the 5th of next month, operating booths where customers can experience Ozark Trail and Expert Grill products, and conducting marketing activities.
Jae-Yong Oh, Head of Homeplus Product Division 2, said, "By fully utilizing Homeplus's global sourcing capabilities, we signed an official MOU with Walmart, a leading U.S. retailer, and will bring in a variety of Walmart exclusive brand products sold locally. Going forward, Homeplus will continue to contribute to price stabilization by bringing in a diverse range of affordable yet high-quality products to ease customers' wallet concerns amid rising inflation."
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