[AKyung Hit Products] SK Magic Launches New Models Including 'All-in-One Plus Direct Water Ice Purifier'

SK Magic's 'All-in-One Plus Direct Water Ice Purifier'.

[Asia Economy Reporter Donghyun Choi] SK Magic has launched the new model 'All-in-One Plus Direct Water Ice Purifier' along with new color variants of the All-in-One Direct Water Purifier and Self Direct Water Purifier, targeting the summer peak season market.

The newly released All-in-One Plus Direct Water Ice Purifier is the 2022 model of the 'All-in-One Direct Water Ice Purifier,' with upgrades in both performance and design. Unlike the tank-type method that stores purified water, it applies a direct water system for cold, hot, purified water, and even ice. In particular, stainless steel, which is resistant to contamination, corrosion, and bacteria, is used from the direct water pipe where water flows to the ice-making rod, providing fresher and cleaner water and ice.

Additionally, SK Magic's representative models, the All-in-One Direct Water Purifier and Self Direct Water Purifier, have been released in new colors and designs to expand consumer choices. The 'Natural Monochrome' design, reflecting SK Magic's unique design philosophy, has been applied. The colors consist of four types: White, Beige, Coral Pink, and Deep Green, allowing the products to be used not just as simple appliances but also as interior accessories.

An SK Magic official stated, “We thoroughly analyzed the points of dissatisfaction from existing users and improved performance and design,” adding, “We will continue to strive to become a lifestyle subscription company that provides products and services in the ways customers want.”