[Asia Economy Reporter Eunmo Koo] Dongseo Foods' coffee mix 'Maxim Supreme Gold' has captivated consumers' tastes by selling over 100 million sticks.
Launched in August last year, Maxim Supreme Gold coffee mix is a product that harmoniously blends the rich and abundant taste and aroma of coffee with the smooth flavor of latte cream. By using differentiated roasting methods according to the characteristics of the coffee beans, it enhances the coffee strength and flavor compared to existing coffee mixes, delivering a deep coffee taste. It also contains latte cream made with milk, allowing for a smoother and sweeter taste.
A Dongseo Foods representative explained, "Maxim Supreme Gold is a new coffee mix brand product introduced by Dongseo Foods after 9 years, and it carefully analyzed and reflected the coffee preferences favored by the MZ generation (Millennials + Generation Z)."
Since launching 'Maxim Mocha Gold' in 1989, Dongseo Foods has reflected rapidly changing trends by introducing various products such as 'Maxim White Gold,' 'Maxim Mocha Gold Light,' 'Maxim Mocha Gold Simple Latte,' and 'Maxim Supreme Gold,' maintaining an unshakable number one position in the domestic coffee mix market.
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![[AKyung Hit Product] Dongseo Food, 'Maxim Supreme Gold' Adds Latte Cream to Rich Coffee Reflecting MZ Generation Taste](https://cphoto.asiae.co.kr/listimglink/1/2022052413560078549_1653368161.jpg)

