Asung Daiso Delivers Happiness Boxes to Socially Vulnerable Groups in Yangju City

A Daiso official (third from the left) and Kim Jong-seok, Deputy Mayor of Yangju City (fourth from the left), are taking a commemorative photo after the Happy Box delivery ceremony.

[Asia Economy Reporter Lim Chunhan] Asung Daiso announced on the 24th that it has delivered a total of 1,500 Happiness Boxes to socially vulnerable groups.

The Happiness Boxes were composed of essential daily items such as kitchenware, hygiene products, and cleaning supplies, and were delivered to socially vulnerable groups in the local community through Yangju City Hall.

The Happiness Box is Daiso's representative social contribution project that provides daily necessities to socially vulnerable groups, veterans' families, small business owners, and families affected by disasters, with the contents tailored according to the recipients' needs.

A Daiso official said, "We prepared these Happiness Boxes to contribute even a little to everyone having a warm daily life," and added, "We plan to continue supporting the local community through initiatives like the Happiness Boxes."