Laneige Selects SEVENTEEN's Joshua and Seungkwan as Models for Neo Cushion

[Asia Economy Reporter Moon Hyewon] Amorepacific's Laneige announced on the 24th that it has selected Seventeen's Joshua and Seungkwan as the new models for its Neo Cushion and Foundation.

Seventeen is a representative K-POP artist with a solid fandom both domestically and internationally, and is carrying out various activities ahead of the release of their 4th full album 'Face the Sun' on the 27th. Laneige plans to appeal the stylish and youthful image of Neo Cushion and Foundation through collaboration with Seventeen members.

On the same day, Laneige released advertising cuts and videos featuring Seventeen's Joshua and Seungkwan. The advertising cuts were produced in three concepts?stylish, cozy, and sporty?matching the close adherence to the skin and the colorful, sensuous design of the Neo Cushion. The video released along with the advertising cuts showcases the new charm and close chemistry of the two models, Joshua and Seungkwan.

From the 26th to the 31st, a promotion will be held on Olive Young's online mall where customers who purchase Neo Cushion and Foundation products will receive a limited quantity photo frame featuring photos of Joshua and Seungkwan.

Laneige Neo Cushion is an ultra-light cover powder that adheres thinly to the skin, allowing for confident skin expression even up close, making it an ultra-adhesive cushion product. In particular, it has gained popularity as a product with 24-hour durability and strong adhesion, which hardly smudges even when wearing a mask, and it creates a clean skin look without breaking down after removing the mask. Neo Foundation is a product that enhances coverage and durability along with the advantages of the existing Neo Cushion, characterized by maintaining bright skin for 48 hours without breakdown or darkening even after a long time.