[Asia Economy Reporter Choi Dae-yeol] Volvo Cars Korea opened an online edit shop called the Volvo Lifestyle Shop on the 23rd. Customers can purchase items reflecting Swedish lifestyle as well as limited edition products exclusively for Volvo customers, and access various events hosted by Volvo. Currently, travel suitcases, Boston bags, and wagons are being sold, with plans to expand the item selection in the future.
They also decided to operate an application page for experiential programs to strengthen customer ownership. Next month, to promote the plogging culture, they will hold the ongoing campaign "Hey, Plogging," which has been running since 2019, and introduce limited edition packages. Iman Sik, Executive Director of Volvo Cars Korea, said, "It is a new digital cultural platform that embodies the 'Swedish Luxury Lifestyle' that Volvo Cars aims for."
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