Amorepacific SkinU Selects Actress Shin Se-kyung as Model

[Asia Economy Reporter Moon Hyewon] Amorepacific's SkinU announced on the 23rd that it is launching a new product line called Innocent and will run an advertising campaign featuring actress Shin Se-kyung.

The SkinU Innocent line consists of four types of shower gels, bubble wash, scrub wash, and cream scrub. The shower gels come in four scents: Libre Musk, Floral Bouquet, Comfort Woody, and Powdery Blanc. With musk seed ingredients and a patented long-lasting mesh structure, it provides a rich lingering fragrance for a long time.

The high-density cream foam containing skincare ingredients offers a soft texture and helps care for the skin from the shower stage. It received an Excellent rating in the German Derma Test and is mildly acidic, excluding 14 specific ingredients such as animal-derived materials and mineral oils.

The SkinU Innocent line is available for purchase online at AmoreMall and nationwide at E-Mart stores. From today, a live broadcast and special event will be held for one week on Naver Smart Store.