Popularity of Bare Skin Whitening Products Rises Amid 'Endemic Optimism'

Kiehl's Clear Essence.

[Asia Economy Reporter Moon Hyewon]With the lifting of social distancing measures and the transition to endemic, interest in bare skin care is increasing. As outdoor mask-wearing mandates are lifted alongside the return to daily life, more people are starting skin care that was previously hidden under masks. Especially during these days of intense sunlight, dull skin as well as freckles and blemishes become more noticeable, drawing attention to whitening products that can care for bare skin to make it clean and transparent.

Kiehl's Transparent Essence is the number one whitening essence sold in department stores, brightening the skin twice as much to create clean and transparent skin. It is an essential item for those troubled by freckles and blemishes that become more prominent under the intensified spring sunlight. It imparts radiance to the skin while improving transparency and skin texture, caring for clean and clear skin. With consistent use morning and night, it also helps reduce freckles and blemishes. It absorbs moistly without stickiness, allowing for comfortable use, and its transparent formula contains no artificial fragrance or colorants, making it gentle for all skin types.

Est?e Lauder's Ultimate Radiant White Brightening Youth Serum.

Est?e Lauder's Ultimate Radiant White Brightening Youth Serum is a serum concentrated with the power of whitening and youth-sustaining, delivering dramatic dark spot improvement. The petals of the precious white tuberose flower meet the Re-Nutriv youth-sustaining technology to provide powerful whitening and anti-aging effects.

Elizabeth Arden's Visible Whitening Cica Glow Concentrate.

Elizabeth Arden's Visible Whitening Cica Glow Concentrate helps improve dark spots and pigmentation. It is especially effective in overall skin tone improvement as it contains niacinamide, vitamin C which provides a bright complexion, and Persian silk tree extract. In addition to whitening effects, it offers peeling and soothing functions, allowing multiple benefits in one product. Before use, shake well to mix the two layers, then use the dropper to lightly apply it to the skin.

Caudalie's Vinoperfect Concentrated Brightening Glycolic Essence.

Caudalie's Vinoperfect Concentrated Brightening Glycolic Essence gently removes dead skin cells and doubles the skin's radiance effect. Containing glycolic acid, it helps refine skin texture and supports healthy skin care. As a water-type first essence with natural ingredients, it allows you to start the first step of skincare moistly without irritation. It contains grape water, which is excellent for immediate hydration and soothing effects, and peony root extract that brightens and clarifies the skin.