Cost-effective and Sold Out... 2040 Heading to Wine Market

Emart Sales Up 65% YoY
Super Deals and Limited Sales Sold Out by Morning
Main Customers Aged 20-40
High-End Wines Over 50,000 Won Also Popular

[Asia Economy Reporter Lim Chunhan] As retailers compete to hold wine markets, the popularity of wine continues this year as well. The main customers were in their 20s to 40s, and many high-priced wines over 50,000 won were sold.

On the 20th, Emart held a first-half wine market from the 12th to the 18th, offering over 1,600 items at up to 70% discount, and increased the quantity of popular items by 20% compared to previous years. Through advance planning and bulk orders, many wines cheaper than the average overseas selling price were introduced. Daily special-priced items such as Opus One, Almaviva, and Ch?teau Talbot sold out by the morning of the same day. High-priced wine products were also popular. The sales proportion by price range was recorded as 32.3% for 20,000 to under 50,000 won, 25.9% for 50,000 to under 100,000 won, and 25% for over 100,000 won.

Customers are purchasing wine at Emart Seongsu branch in Seongdong-gu, Seoul.

Lotte Mart held a wine market from the 12th to the 15th, selling over 1,000 types of wine at up to 50% discount. During the event period, wine sales more than doubled compared to the previous year. Limited wines sold by date were sold out within 30 minutes to an hour after the store opened, and most products sold out by the morning. Demand for high-priced wines was also high, with sets of American Napa Chardonnay over 200,000 won gaining popularity. In the case of whiskey, scenes of customers lining up in front of the store from 2 a.m. for early opening runs were also seen. The Macallan 18-Year Sherry Cask sold out immediately upon opening, and Hibiki Harmony set a record by selling out within an hour.

GS25 is also conducting an integrated online and offline wine market this month at over 620 stores nationwide and on the online liquor platform Wine25Plus. According to GS25, wine sales from the 1st to the 18th of this month increased by 138.9% compared to the same period last year. The sales proportion by price range was 27% for under 20,000 won, 56% for 20,000 to under 50,000 won, and 17% for over 50,000 won. The sales proportion by age group was 26% for people in their 20s, 33% for their 30s, 28% for their 40s, and 13% for those 50 and older.

An official from the distribution industry said, "This wine market increased the quantity of major products and lowered prices for wine consumers," adding, "We will continue to strive to make the wine market satisfying for everyone from beginners to enthusiasts."