Hana Tour announced on the 18th that it has selected actress Kim Tae-ri as its new model and will run the travel campaign "Trust Only Hana and Let's Go" until the 17th of next month. Photo by Hana Tour
[Asia Economy Reporter Kim Heeyoon] Hana Tour announced on the 18th that it has selected actress Kim Tae-ri as its new model and will run the travel campaign "Just Trust Hana and Let's Go" until the 17th of next month.
Hana Tour plans to showcase itself amid the new travel trends brought about by the COVID-19 pandemic while strengthening communication with customers by appointing actress Kim Tae-ri as its model.
Hana Tour will release two concept TV commercials featuring Kim Tae-ri on the 21st and simultaneously carry out various marketing activities.
As the first activity, a 100% winning quiz event will be held where participants guess the words appearing in the TV commercial video. All participants will receive a 100% winning prize, and through a draw, prizes such as a 3-night, 4-day trip for two to Guam (2 winners) and Hana Tour mobile gift certificates worth 100,000 KRW (30 winners) will be awarded.
Through the "Just Trust Hana and Let's Go" campaign, Hana Tour will introduce products and services including "flights, hotels, activities, and all travel," as well as newly launched offerings such as "private travel," "relaxed itinerary travel," and "safe travel" to customers preparing for overseas trips after more than two years.
In particular, Hana Tour plans to focus on promoting "Hana Pack 2.0," which addresses the drawbacks of traditional package tours by excluding group shopping schedules, allowing travelers to fully concentrate on their trips. Hana Pack 2.0 includes a guarantee program that provides 100% compensation if shopping, optional tours, or driver/guide expenses occur outside the itinerary.
Additionally, during the 9-week campaign period, Hana Tour will offer time sales every Monday at 2 PM and exclusive HanaLIVE special price products every Wednesday at 8 PM.
Customers who book Hana Pack during this period will receive discount coupons of up to 100,000 KRW, and those who pay with affiliated cards will get additional discounts of up to 140,000 KRW, providing a maximum discount opportunity of 240,000 KRW.
Furthermore, among the booking customers, 1,000 will be selected by draw to receive a 30,000 KRW Olive Young mobile coupon, and through an exclusive partnership with Shilla Duty Free, customers will enjoy up to 20% membership discounts and the first 5,000 customers will receive a special gift (two types of beauty kits).
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