Asung Daiso Opens Official TikTok Channel... "Expanding Short-Form Video Content"

Asung Daiso has opened a TikTok account and is holding an opening celebration event.

[Asia Economy Reporter Lim Chunhan] Asung Daiso announced on the 17th that it has opened a TikTok account and will hold an opening commemorative event.

Daiso plans to introduce various content that opens a new communication channel centered on the Alpha generation born after 2010, allowing them to experience the brand and understand the value of its products.

There will also be an event to celebrate the opening of the TikTok channel. To enter, follow the Daiso TikTok account for short-form video content, tag a friend’s account you want to cheer for in the comments, and write a cheering message. Various prizes such as Daiso random kits and Daiso membership points will be given through a draw.

A Daiso representative said, "In response to recent changes in social networking services (SNS), we are strengthening our short-form content area and will continue to actively communicate with more customers. To commemorate the opening of the TikTok channel, we are also holding a following event, so we ask for many people’s participation.”