Gangnam Unnie Discovers 30,000 Suspected Medical Law Violation Ads Through 3 Years of Voluntary Review

[Asia Economy Reporter Donghyun Choi] Healing Paper, the operator of the medical beauty platform Gangnam Unni, announced on the 17th that it has autonomously reviewed over 100,000 cases of cosmetic procedure medical advertisements in the past three years and discovered about 30,000 suspected violations of the Medical Service Act.

Gangnam Unni reviewed 102,000 medical advertisements from July 2019 to the end of last month. Among them, 32,000 suspected medical advertisements violating the Medical Service Act were found and rejected from hospitals listed on the application. Gangnam Unni only posts medical advertisements that have been finally approved on the app.

Gangnam Unni’s autonomous medical advertisement review standards are based on the Medical Service Act and the medical advertisement guidelines stipulated by the Ministry of Health and Welfare. In July last year, they separately created medical advertisement guidelines specialized in the field of aesthetic medicine by referring to the medical advertisement production guide published by the Ministry of Health and Welfare. Typical types of illegal aesthetic medical advertisements include ▲ before-and-after photos without an objective timeline ▲ guarantee phrases such as ‘no pain at all’ ▲ excessive non-insurance price discounts of over 50%, among others.

Currently, hospitals listed on the platform undergo Gangnam Unni’s three-step autonomous medical advertisement review process. The first step is that hospitals directly check for illegality using Gangnam Unni’s AI medical advertisement review bot. The second step is that the Gangnam Unni operations team directly reviews all medical advertisements. The third step allows users who visit hospitals to report any false information found in app medical advertisements to Gangnam Unni.

In particular, through the third-step user post-monitoring, it is possible to identify highly reliable hospitals within the app. Since October last year, Gangnam Unni has been big data-izing users’ hospital visit experiences and awarding a ‘Customer Evaluation Excellence Hospital’ certification badge to hospitals with high reliability indicators. It is possible to monitor hospital violations that cannot be detected in the prior medical advertisement review stage, such as whether the app information matched the actual hospital price information, whether there was any coercion for additional payments, or whether there was any coercion to write reviews.

Im Hyun-geun, Head of Business at Healing Paper, said, “Gangnam Unni plans to continue focusing on growing as a platform that provides accurate and highly reliable medical advertisements and reviews so that medical consumers can make autonomous and rational decisions.”