[Asia Economy Reporter Moon Hyewon] Amorepacific announced on the 17th that it will open a new product production story experience center called ‘Amore Factory.’ The ‘Story Garden’ located in Amore Beauty Park in Osan-si, Gyeonggi-do, has been renewed and will be open to the public from the 23rd.
Amore Factory is a space where visitors can experience Amorepacific’s product production philosophy and story from the past, present, and future. Comprising a total of three floors, Amore Factory is filled with various sights and interactive elements.
The first floor, ‘Factory Station,’ houses the Factory Library where visitors can try fresh cosmetics produced within the last 30 days. Additionally, a large media wall showcasing beautiful and unfamiliar images captured during the manufacturing and packaging processes of cosmetics captivates visitors’ attention.
The second floor, ‘Factory Archive,’ is an exhibition space where visitors can explore the footsteps Amorepacific has taken. It showcases the production evolution of Amorepacific, which started in 1945 as ‘Taepyeongyang Chemical Industry Company,’ and its continuous efforts to improve its equipment system from the early days of establishment.
The third floor, ‘Factory Walk,’ offers a VR tour allowing customers to see all processes from manufacturing, packaging, to logistics until the product reaches the customer. Moreover, visitors can observe the actual operation of skincare packaging equipment within Amore Beauty Park, adding to the interest.
Amore Factory offers free admission reservations through its online tour website. It operates by advance reservation only, and entry is allowed only to those who have made reservations.
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