[This Week's IPO] Demand Forecast and Subscription Schedule for the Third Week of May

[Asia Economy Reporter Jang Hyowon] In the third week of this month (May), Cheongdam Global will conduct a demand forecast targeting institutional investors.

◆Cheongdam Global= Cheongdam Global is a company that provides total solutions covering the entire process from product discovery, development, and sourcing mainly for global beauty brand companies such as cosmetics and perfumes to overseas online/offline distribution. Notably, it is the only domestic company trading as a first-tier vendor on China’s 'Jingdong.com,' one of the few worldwide.

Cheongdam Global does not merely supply products but holds the authority to directly utilize and analyze overall sales data to respond accordingly. As a first-tier vendor, it has secured distribution networks on six platforms, including Jingdong.com and Alibaba, expanding its scale.

Cheongdam Global plans to finalize the public offering price through a demand forecast over two days on the 17th and 18th, proceed with subscription on the 24th and 25th, and subsequently list in early June. A total of 6,341,686 shares will be offered, with the expected public offering price range between 8,400 and 9,600 KRW. KB Securities will act as the lead underwriter, with Daishin Securities participating as a joint underwriter.