[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 13th that the cumulative sales volume of 'Ottogi Mayonnaise,' which celebrates its 50th anniversary this year, is approximately 1.5 million tons. Converted into units, this amounts to about 5 billion 300g tube-type products.
In June 1972, Ottogi predicted that the demand for salads would increase due to the westernization of eating habits and launched the first mayonnaise product in Korea using its own technology. The initial launch faced difficulties. Compared to other products, it was highly sensitive to temperature changes and affected by vibrations during transportation, storage methods, and direct sunlight, making distribution challenging in the early sales period. However, by reducing variables causing product deterioration, it settled in the market within a year in 1973 and established itself as the absolute leader in the mayonnaise market.
An Ottogi official said, "The secret to Ottogi Mayonnaise maintaining the number one position in the market is the continuous effort to improve quality," adding, "Based on consumer surveys showing a preference for a savory taste, in April 1984, we introduced 'Ottogi Gold Mayonnaise,' which emphasized a richer flavor compared to the existing mayonnaise. We also launched tube-type products to address the fragility of the existing glass bottles."
To commemorate the 50th anniversary of Ottogi Mayonnaise, Ottogi plans to hold an online campaign called 'Mayo Mix and Match,' sharing various mayonnaise recipes such as Mayo Tong Samgyeop and Mayo Steak.
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