LF Allegri Opens Pop-up Store at 'The Hyundai Seoul'

[Asia Economy Reporter Eunmo Koo] LF's contemporary menswear brand ‘allegri’ announced on the 10th that it will operate a pop-up store showcasing the 2022 spring·summer season new products on the 3rd floor of Hyundai Department Store ‘The Hyundai Seoul’ until the 19th.

Under the theme ‘Heritage becomes Future,’ this pop-up store features the brand's heritage interpreted from a future-oriented perspective. The geometric pattern symbolizing allegri is applied to the entire storefront, and mirrors reflecting light are placed throughout the ceiling and walls to effectively express the brand’s continuous pursuit of innovation.

The main product introduced at the pop-up store is the ‘AirDot Setup.’ Made with AirDot material containing tiny holes between the fabric layers, it offers excellent breathability, providing a comfortable wearing experience even in hot weather. In addition, products featuring unique textures such as the ‘Soft Chiffon Setup,’ which emphasizes a sophisticated look with pleated details on a soft and luxurious fabric surface, and the ‘Twill Pleats Jumper,’ which adds a sporty vibe with a hood design, are also available.

Various events have also been prepared. Customers who upload photos taken at the pop-up store on Instagram with hashtags can participate in a certification shot event, where winners will be selected by drawing to receive an AirDot Setup. Additionally, visitors who add allegri’s KakaoTalk Plus Friend channel at the pop-up store will receive brand socks on a first-come, first-served basis daily, and customers who purchase over 1.2 million KRW at the pop-up store will be given a special gift set consisting of an AirPods case, card wallet, and more.

Following The Hyundai Seoul, allegri plans to open a pop-up store on the 2nd floor of Galleria Department Store Apgujeong Main Branch from the 30th of this month to June 12th, offering fresh attractions and various events for customers.