American premium golf brand ‘Ballistic Golf’ has launched a challenge in the domestic golf club and apparel market.
They opened the world’s first flagship store (photo) in Songpa-gu, Seoul, introducing a variety of items. Ballistic Golf strengthens brand originality with products featuring traditional American forged muscle back and cavity back designs. Customers can experience clubs and equipment developed and designed based on proprietary technology. The apparel line includes the ‘Progressive’ line, aiming for high-end performance, and the ‘Chief Chic’ line, which embodies a contemporary lifestyle.
Golf experiences such as fittings are available, along with experiential events like one-point lessons and untact lessons. A special lounge space is provided with stylish LED symbols and sophisticated interior design, offering VIP dedicated premium services. Customers can be the first to see seasonal products. Private tours including celebrity and influencer invitations are also held. Ballistic Golf is a premium golf club brand established in 2019 by Kyle Carpenter.
Kim Jaewon, CEO of K& S Golf, explained, "Ballistic Golf is based on know-how and technology gained through years of research and experimentation in golf," adding, "We will further enhance competitiveness through excellent product quality and a valuable brand." Ballistic Golf plans to expand its distribution network to 11 stores mainly in major department stores this year. Additionally, it plans to further expand through more than 40 premium golf shops nationwide.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
