[Asia Top Brand] BBQ Unveils 3 New Menu Items Including Rose Cream Chicken

[Asia Economy Reporter Moon Hyewon] Genesis BBQ is selling three new menu items (Rose Chicken, Crunchy Butter Chicken, and Golden Olive Combo) that target the tastes of the MZ generation in celebration of spring.

Rose Chicken is a product that can be enjoyed in various ways, either poured over or dipped, featuring golden olive inner tenderloin with rose cream sauce, which has been steadily popular among young people. It boasts a special rose sauce that harmoniously blends the tanginess of tomatoes and the savory flavor of cream, paired with the soft chemistry of the inner tenderloin, a rare part that yields only two pieces per chicken.

Crunchy Butter Chicken is characterized by its strong addictive taste, known as the "drug corn" flavor, combining crispy golden olive chicken with the sweet and salty classic corn butter and the spicy BBQ Red Chakchak seasoning that clings to the tongue. It comes with a 'Pine Mayo Sauce,' a blend of pineapple and mayonnaise that offers a soft, sweet, and tangy flavor, perfectly complementing the chicken’s sweet, salty, and spicy taste.

The Golden Olive Combo consists of popular parts of the golden olive chicken, including drumsticks, wings, and boneless pieces, allowing you to enjoy the rich flavor of golden olive oil and the crispy, chewy texture of the drumsticks.

A BBQ representative said, “The new products reflect the characteristics of the MZ generation, who value trying new things or the satisfaction of consumption even if the price is a bit higher. We aimed to capture the tastes of the MZ generation with unique spring menus using rose and corn butter, and to meet various needs by utilizing golden olive chicken.”