Dimil achieves annual sales of 17.3 billion KRW... "Evolving into a content commerce platform"

‘Millions’ and PB Brand Success... Record Sales of 17.3 Billion Won
“Reborn as a Content Commerce Platform... Leading Digital Transformation in the Beauty Market”

[Asia Economy Reporter Kwak Minjae] Beauty MCN (Multi-Channel Network) group Dimil has recorded its highest performance since its founding.

According to Dimil on the 24th, the company's revenue last year exceeded 17.3 billion KRW on a consolidated basis. Following its selection by the UK Financial Times (FT) as the No. 1 beauty company among the 'Top 500 High-Growth Companies in the Asia-Pacific Region,' the industry evaluates that Dimil has solidified its position as the leader in the beauty MCN industry with its best-ever performance.

Progress in the commerce sector led to the record performance. Dimil's revenue scale has grown by about 600% over the past three years, thanks to achievements such as the beauty vertical commerce platform 'Millions' application, launched in collaboration with Microsoft Korea (MS).

The successive success of private brand (PB) products also drove the record performance. Dimil is actively nurturing PB brands such as 'Body Burden Project' and 'MP Pharma' and has formed an internal production team, continuously evolving into a content commerce platform. As a result, sales in the first quarter reached 6.4 billion KRW. In the 'Beauty Expert Select Shop' conducted with exclusive creators, all 37 sessions sold out completely, generating 2.8 billion KRW in revenue in March alone.

Quarterly Sales Trend of Dimil.
Photo by Dimil

Previously, Dimil was selected as one of the 'Top 500 High-Growth Companies in the Asia-Pacific Region 2022' announced by the UK Financial Times (FT). Dimil ranked 58th among the top 500 companies in the Asia-Pacific region with a total sales growth rate of 924% and an average annual growth rate of 117%. It was the first domestic company to rank No. 1 overall in the beauty sector in this ranking.

The background of this progress is attributed to strategic synergy created by having the largest domestic distributors and manufacturers as investors. In 2020, Dimil attracted Series A investment worth 15 billion KRW from Hyundai Home Shopping and Amorepacific Group. Subsequently, Dimil jointly developed PB brand products with Hyundai Home Shopping and appeared on live broadcasts. Amorepacific Group is also actively collaborating with Dimil by allocating Dimil-exclusive SKUs to its beauty brands.

Lee Heonju, CEO of Dimil, said, "We are pleased to achieve the largest sales scale in the beauty MCN industry," adding, "In addition to the creator business capabilities proven by this record performance, we will continue to lead the digital transformation of the beauty market as a content commerce company by presenting original content that combines industry trends and commerce."