With Increased Demand for Spring Outings and Overseas Travel... Card Industry Strengthens Events and Promotions

Signs of Growing Demand for Overseas Travel Spur Active Related Promotions

Amidst the ongoing heatwave, on the 21st, numerous tourists including families, couples, and children visiting the Gokseong World Rose Festival strolled through the 1004 Rose Park located within the Gokseong Seomjingang Train Village, admiring the queen of flowers, the rose, in a colorful wave of blossoms.

The 6th Gokseong World Rose Festival, filled with the scent of roses, takes place from May 20 to 29 over 10 days at the Gokseong Seomjingang Train Village, which has established itself as a nationwide tourist attraction.

[Asia Economy Reporter Yu Je-hoon] With the lifting of social distancing measures and the arrival of the spring outing season, the card industry is in full swing with various events and promotions. According to the financial sector on the 24th, each card company is running a variety of events and promotions ranging from on-site discounts for spring visitors to benefits related to overseas travel.

In the case of Shinhan Card, until the 8th of next month, customers who pay on-site with Shinhan Card for admission tickets to the 'Light: Tate Britain Special Exhibition' held at the Buk Seoul Museum of Art in Seoul will receive a discount of 2,000 KRW per person for up to 4 people.

Additionally, Shinhan Card holders can purchase a Seoul Land Park adult all-day pass, normally priced at 46,000 KRW, for 17,900 KRW for themselves and 19,900 KRW for one accompanying person until the 1st of next month. Furthermore, until the 31st of next month, a 50% discount on comprehensive admission tickets is available at Lotte World Seoul Adventure, and Everland offers a 40% discount for both the cardholder and one accompanying person.

Samsung Card also offers benefits when booking and paying for hotels through the affiliated company page or event page's 'Book Now' button on Samsung Card Travel until the 30th. When booking through Samsung Card Booking.com, customers receive 7% cashback, and when booking through Agoda, they can get up to 80% instant discount.

Samsung Card has also prepared the 'Korea Accommodation Grand Sale 2022' event with Hana Tour. Accordingly, until the 8th of next month, if customers pay for event products through the official Hana Tour website, application, or Samsung Card event page, they will receive a 7,000 KRW discount on the payment date for payments over 100,000 KRW, and a 15,000 KRW discount for payments over 200,000 KRW.

With the progression of COVID-19 endemic status, promotions targeting overseas travel are also active. Hyundai Card and Korean Air are conducting the 'Early Summer Preparation Event' until June 30th to celebrate the 2nd anniversary of the PLCC card 'Korean Air Card.'

First, Hyundai Card and Korean Air will give away specially produced limited edition beach towels. The limited edition beach towels are designed in three styles inspired by baggage tags and globes. Members participating in the event will also receive additional mileage according to the card they hold. Korean Air Card 030 and Korean Air Card 070 holders will receive an additional 5,000 miles, while Korean Air Card 070 and Korean Air Card the First holders will receive an additional 7,000 miles.

Shinhan Card is also running a new Asia Miles sign-up promotion in partnership with Cathay Pacific Airways until the 31st of next month, planning to award up to 1,200 miles to a total of 1,000 people. Asia Miles is Asia's leading travel and lifestyle mileage program with partnerships with 26 airlines including Cathay Pacific and over 11 million members.

This event is targeted at customers holding Shinhan Card credit cards, and participation is possible by completing new Asia Miles registration on the Cathay Pacific website or the Shinhan Card app event page during the event period and entering the Asia Miles membership number through the application link.