Zaigle "Establishing Position as a Comprehensive Healthcare Company... Will Be Seen Everywhere in Daily Life"

Expansion from Camping and Kitchen Products to Living and Health Goods
Establishing Sales Channels Across All Platforms Based on Brand Awareness
CEO Lee Jin-hee: "Diversifying Products in the Bio-Medical Sector"

[Asia Economy Reporter Kim Bo-kyung] Zaigle, which has been launching kitchen products reflecting high technology, is expanding its scope to home appliances and health products, emerging as a life care specialized company.

On the 23rd, Lee Jin-hee, CEO of Zaigle, stated, "Based on the core technology of infrared materials, we will diversify products into the 'Kitchen-Life' and 'Bio-Medical' sectors to establish ourselves as a comprehensive healthcare specialized brand."

Zaigle currently offers a diverse lineup of kitchen and camping products, ranging from single Zaigle units to air fryers, blenders, pots, frying pans, and camping cookware.

Additionally, through the brand Zaigle ON, launched in 2020, the company has steadily introduced medical home appliances, starting with obtaining the Medical Device Manufacturing and Quality Management Standards (KGMP) certification from the Ministry of Food and Drug Safety for its manufacturing plant producing bathroom appliances, oxygen generators, and high-frequency devices. It has also acquired the skin care specialized brand 'Pielmed' to explore new business opportunities.

The representative product, the infrared air fryer 'Zaigle OneQ,' is the first air fryer to apply wok technology. Unlike conventional air fryers that cook ingredients only with upper hot air, requiring users to flip food to cook undercooked parts, this product improves that inconvenience. Through proprietary infrared technology, it provides a stronger heat source enabling all types of cooking such as frying, grilling, stir-frying, braising, and steaming.

The oxygen generator 'Supsok' is a product that allows users to experience oxygen therapy at home. In January last year, its production facility obtained KGMP certification from the Ministry of Food and Drug Safety. Depending on the airflow, it supplies oxygen equivalent to that emitted by 250 to 750 twenty-year-old cypress trees. Individual oxygen supply is possible via headset and hose according to usage purposes.

Zaigle's strength lies in its distribution capabilities covering all channels. The company has focused on building sales channels based on brand recognition. Currently, it has fully established TV home shopping, online shopping malls, offline stores, special sales, door-to-door sales, and a specialized outbound sales organization.

Going forward, Zaigle plans to continuously strengthen branding and recognition through consistent broadcast exposure such as home shopping broadcasts and product placements (PPL) in various TV programs aligned with new product launches. A company representative said, "We will accelerate our evolution into a total healthcare specialized company and grow into Zaigle that can be encountered throughout everyday life."