[Asia Economy Reporter Song Seung-yoon] F&S Holdings, the operator of Passker, announced on the 22nd that it has unveiled a 'VR Store' and 'AR Lookbook' applying advanced style tech technology.
The VR Store launched by Passker is a service that allows customers to experience and purchase new products created in 3D in a virtual space without physically visiting the store. The AR Lookbook is a digital catalog where users can interact with products on the screen as if touching them, rotating and trying them out.
Passker recently provided a VR experience space within Dior Beauty's 'Dior Addict Popup Store,' which was very popular on social networking services (SNS). It is a space where visitors can stroll through the streets as if visiting the Eiffel Tower in Paris and Dongdaemun Digital Plaza in Seoul, experiencing the mood of the brand's products. In February, it also showcased style tech technologies such as the VR Store and AR Lookbook at Mobile World Congress (MWC) 2022 held in Spain.
In addition to Dior, Passker has collaborated with numerous domestic and international brands including Fendi, Balenciaga, Est?e Lauder, Tod's, Hansome, Shinsegae International, Samsung C&T, and LF. Based on style tech 3D content technology and fashion SNS technology, it plans to grow into a 'Fashion Meta Commerce Mall' combining fashion, metaverse, and commerce in the future.
CEO Choi Hyun-seok said, "Digitalization of the fashion industry is an indispensable path to move forward," adding, "Please watch the collaborative processes we will create with major global fashion brands going forward."
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