- 16 New Media Pole Billboards at Gangnam Station
- Major Launch of New Inner Beauty Products
Qwati announced on the 20th that it will accelerate its domestic market penetration this year through aggressive marketing. To this end, it plans to continue its sales growth by leading with main media pole advertisements at Gangnam Station in Korea, and conducting nationwide offline bus and subway advertisements.
Qwati started media pole advertisements on the 20th. Riding the momentum from last month’s release of Kang Min-kyung’s pictorial, which recorded over 1 million cumulative views and became quite an issue, the company is launching large-scale online and offline campaigns.
The product lineup will also be strengthened. Under the slogan “Kang Min-kyung’s Eat and Apply Beauty Qwati,” a series of inner beauty products are set to launch, with plans to release all 30 types of inner beauty products within April, aiming to present a new paradigm for beauty that leads new trends.
The first product to launch is the “Signature Blending Tea” with 19 varieties. The brand itself recruited a tea sommelier and created six types of signature blending teas, which took a considerable period of seven months.
A Qwati brand representative stated, “After numerous tests and re-blending, the result is a more luxurious, rich taste and a savory aroma. Along with 13 types of single tea bags, the ‘total 19 signature teas’ will be available for pre-order for one week starting today.”
Additionally, they said, “Since 2022, Qwati has planned to approach consumers through various marketing efforts to enhance brand awareness. Currently, Qwati can be seen on 16 electronic billboards at Gangnam Station, and starting May 1, we will conduct a campaign to expand our presence as a new cosmetic brand among the core consumer group, the MZ generation.”
Qwati is continuously producing content to promote the brand through this marketing and its online Instagram and YouTube channels, and is also running discount events exclusively for offline customers.
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