VTGMP's Sold-Out Streak 'Jokwon Cushion' Launches on Shinsegae Home Shopping

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics division VT Cosmetic announced on the 20th that the 'Blanc de VT Double Layer Tone-up Cushion,' which artist Jo Kwon participated in as a creative director and has gained tremendous popularity among consumers, will be launched on Shinsegae Home Shopping on May 1.

Singer Jo Kwon participated as a creative director in the 'Blanc de VT Double Layer Tone-Up Cushion.' / Photo by VT GMP

The 'Blanc de VT Double Layer Tone-up Cushion,' which recorded a sell-out streak on Hyundai Home Shopping, was directly planned by artist Jo Kwon and incorporates the technology of the global beauty brand VT Cosmetic. It is called the ‘Jo Kwon Cushion’ on social media and has attracted much attention from consumers.

Additionally, VT Cosmetic's 'Blanc de VT Double Layer Tone-up Cushion' is recognized as a one-shot multi cushion that has minimal transfer even after prolonged mask-wearing in daily life, provides a bright tone-up effect, and simultaneously blocks ultraviolet rays, which are factors contributing to its sell-out popularity.

The ‘Jo Kwon Cushion’ has undergone tests for low irritation, pore improvement, and pigmentation improvement. It allows for natural and easy coverage, and when gently tapped with the big cushion puff, the specially designed two-tone base color brings out a natural glow, making the skin look radiant.

Meeting consumer needs, the ‘Jo Kwon Cushion’ offers a light texture that adheres thinly to the skin even in the hot summer season. By encapsulating moisture particles with an oil gel, it increases the moisture essence content up to 77%, helping maintain moist and clear dewy skin even while wearing a mask.

The 'Blanc de VT Double Layer Tone-up Cushion,' with singer Jo Kwon participating as the creative director, will be offered as a planned set on Shinsegae Home Shopping broadcasts, including three full-size tone-up cushions, two tone-up cushion refills, three types of tone-up cushion puffs, and Jo Kwon postcards, providing generous benefits. It will be available through a special pre-purchase event.