[Asia Economy Reporter Eunmo Koo] LF announced on the 19th that it has secured the domestic distribution rights for the sports brand 'Reebok' and will strengthen its sportswear business.
LF signed a contract with the global brand management company Authentic Brands Group and acquired the product license and domestic sales rights for Reebok. LF plans to operate the brand by organizing product lines including clothing, shoes, bags, hats, goods, and children's wear to meet domestic customer demand.
Through this contract, LF plans to strengthen its fashion business competitiveness by making sportswear a core pillar of its brand portfolio, following menswear, womenswear, accessories, and golf wear. Kim Seong-ho, head of LF's new fashion business division, said, "We will imprint the value of Reebok in the domestic market and accelerate the sportswear business."
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