Daol Investment Securities Rebrands with New Name... Expands Customer Base by Partnering with Non-Financial Sectors

NCSoft Partners for Account Opening

[Asia Economy Reporter Kwon Jae-hee] Daol Investment & Securities, newly rebranded from the former KTB Investment & Securities, is partnering with NCSoft to expand its customer base. While it has focused on institutional sales so far, the company plans to broaden its target audience to include general individual customers.

According to the securities industry on the 19th, Daol Investment & Securities formed a partnership last month with NCSoft, famous for games such as Lineage and Blade & Soul, to promote account opening and account payment activation. The core of the partnership is that customers who open accounts with Daol Investment & Securities and Daol Savings Bank for the first time on NCSoft’s various game portals and PlayNC, an online game portal operated by NCSoft, will receive game coins. Additionally, an event is underway where customers receive extra coins when charging NCSoft’s coins using accounts from Daol Investment & Securities or Daol Savings Bank.

Previously, Daol Investment & Securities also established a business partnership with the simple payment platform Moneytree application (app) to provide Moneytree cash to customers who open accounts for the first time.

Daol Investment & Securities is accelerating Banking as a Service (BaaS), which offers products and services through various partnership platforms. Originally established as Korea Technology Development Corporation in 1981 with government investment, KTB Investment & Securities (the former name of Daol Investment & Securities) had specialized in institutional sales, but with the name change to Daol Investment & Securities, it plans to expand its reach to general individual customers as well.

A representative from Daol Investment & Securities stated, "We are promoting Banking as a Service by providing securities and savings bank products and services through various partnership platforms," adding, "We will simultaneously expand the scope and competitiveness of digital finance."