Pocari Sweat Selects New Actress Kim Sia as 32nd Model

[Asia Economy Reporter Song Seung-yoon] Dong-A Otsuka announced on the 14th that rookie actress Kim Sia has become the 32nd model for the ion beverage Pocari Sweat.

Kim Sia has made a strong impression on the public with her solid acting skills in works such as "Miss Back," "Kingdom: Ashin of the North," and "The Silent Sea." Recently, she was also cast in Netflix's new series "Gil Bok-soon."

The selection of the Pocari Sweat model is a major topic of interest every year. In particular, Pocari Sweat commercials have been called a "star gateway" for rookie actors. Many stars such as Son Ye-jin, Han Ji-min, Park Shin-hye, and Kim So-hyun have been Pocari Sweat models. Actress Kim Sia plans to continue this lineage by conveying Pocari Sweat's unique pure and healthy image with her distinctive aura. The Pocari Sweat TV commercial featuring actress Kim Sia is scheduled to air in the last week of this month.

A representative from Dong-A Otsuka's advertising team said, "We selected her as the model because the concept of this Pocari Sweat commercial and Kim Sia's unique atmosphere blend well and we believe it will resonate with consumers," adding, "Please look forward to the upcoming commercial."