[Asia Economy Reporter Moon Hyewon] Amorepacific's Primera announced on the 11th that it has appointed singer BIBI as the brand ambassador to launch the 'Peeling Chilling Healing' campaign.
The campaign begins with the release of a sensory video emphasizing the slogan that sensitive skin concerns require not just simple soothing but fundamental strengthening of the skin's resistance. It proposes a 3-step (STEP) ritual to care for the three major sensitive skin symptoms: troubles, redness, and tightness.
The steps include 'Facial Mild Peeling (Peeling)' which gently removes dead skin cells, 'Organience Watery Essence (Chilling)' which soothes tired skin in just 15 seconds, and 'Alpine Berry Watery Cream (Healing)' which strengthens the skin barrier with 100 hours of moisture, completing the step-by-step care of skin purification, soothing, and barrier strengthening.
Singer BIBI, selected as the campaign ambassador, is gaining popularity among the MZ generation with her unique musical style. She is a talented singer-songwriter known for her honest and confident attitude and fashion styling.
The three Primera Peeling Chilling Healing products are available at major online malls such as Naver Brand Store, Olive Young, Amore Mall, and offline Primera stores in department stores.
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