Kolon Mall, 'OLO Spring Festival'... "Abundant Benefits for New and Existing Members"

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 8th that it will hold the ‘OLO Spring Festival’ on the fashion platform Kolon Mall until the 24th of this month.

At this OLO Spring Festival, abundant benefits have been prepared for new and existing members along with branding marketing to welcome the spring season. OLO is the icon of Kolon Mall, representing the middle letters of Kolon (KOLON) shaped like eyes and a nose, and Kolon Mall has been conducting marketing using this since last year’s FW season.

Kolon Mall produced a video featuring model Bae Yoon-young along with the OLO icon, including the phrase “There are eyes watching.” The video will be released through social networking service (SNS) channels and YouTube. KakaoTalk emoticons decorated with the OLO icon will also be launched. From today, those who add the Kolon Mall KakaoTalk channel can download these emoticons for free. A 10% discount coupon usable on Kolon Mall will also be provided.

Benefits for new subscribers have also been prepared. Kolon Mall offers a 10,000 KRW coupon to new members who purchase over 50,000 KRW, and a Kolon Mall picnic set (mat, cooler bag) that only new customers can purchase has been prepared. New app installers will receive 5,000 points along with app-exclusive discount coupons.

New promotions will be introduced daily. The ‘OLO Brand Deal’ selects one representative brand each day and offers gifts and discount benefits. On ‘OLO DAY,’ which is Kolon FnC’s anniversary on the 12th, a 12% discount coupon will be given for one day only. In addition, every week, products suitable for ‘Exciting Flower Viewing Items,’ ‘Spring Date Looks,’ and ‘Camping & Activity Looks’ will be selected and presented along with pictorials.

Goh Na-hyun, team leader of the Kolon Mall operations team, said, “The newly launched OLO Spring Festival at Kolon Mall is a festival marking the start of a new season, with events and promotions that anyone can enjoy happening every day,” and added, “We hope you experience the fun of shopping at Kolon Mall.”